Gen Z stories

As high-street retailers grapple with fierce online competition and changing consumer habits, experts urge them to embrace technology and adapt strategies to thrive.

A new survey reveals consumers in Australia and New Zealand are keen to pay more for sustainable household products, despite doubts over corporate claims.

The way we search online has transformed significantly, yet websites remain largely unchanged, leading to frustrations for modern users seeking intuitive experiences.

Thales' 2025 Digital Trust Index reveals plummeting consumer trust in digital services, with 82% abandoning brands due to data privacy fears.

As storytelling evolves in the digital age, brands must adapt to interactive formats like live blogs to engage audiences and foster deeper connections.

A new report reveals UK Millennials are more adept at using AI tools at work than Gen Z, with 74% comfortable compared to 66% of their younger peers.

A new Salesforce report reveals 60% of Singaporean consumers expect greater AI integration in financial services, with millennials leading the optimism.

A recent YouGov survey reveals that 59% of Australian travellers crave personalised travel experiences, sparking innovation from TripADeal and Salesforce.

AutoVRse launches the #TrainSafeWithVR campaign, harnessing virtual reality to revolutionise workplace safety training in high-risk industries across India.

A recent Atlassian survey reveals 94% of Indian knowledge workers link high organisation with productivity, highlighting workplace dynamics and personal task management.

Sciative Solutions has revealed that 66% of Gen Z prefer online shopping, highlighting the importance of e-commerce, product quality, and customer reviews.

SevenRooms has launched Text Marketing, a service designed to boost engagement for Australian eateries through SMS and WhatsApp, harnessing a 94% open rate.

New research reveals over half of UK Gen Z workers consider artificial intelligence essential in their roles, with 92% actively using AI in daily tasks.

EY and Microsoft have unveiled the AI Skills Passport, a free online course aimed at empowering students aged 16 and above with essential AI skills by 2025.

New research reveals Gen Z and millennials are transforming luxury shopping habits by prioritising quality, sustainability, and secure payments during the cost-of-living crisis.

New research from ELMO Software reveals Gen Z workers are driving workplace change, prioritising pay rises and job stability over traditional loyalties.

Aconso's latest research highlights that 72% of HR leaders are increasingly turning to AI and automation to tackle rising workloads while enhancing employee wellbeing.

A new report reveals 63% of US employees feel their training is inadequate, with Gen Z highlighting urgent needs for faster, engaging skill development.

A recent survey reveals that 70% of Australians prefer keeping professional boundaries, with only 20% describing friendly ties with their bosses.

Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.