Forrester stories - Page 8

Forrester forecasts global generative AI spending to soar from USD $2.3bn in 2023 to USD $13.8bn in 2024, urging firms to optimise escalating costs strategically.

Netskope expands its partnership with Microsoft to integrate data security across cloud and AI environments, enhancing protection for enterprise users.

Asia Pacific firms are shifting AI budgets towards generative AI, focusing on boosting productivity and customer experience amid a move to AI-native cloud strategies.

LevelBlue will acquire Aon's Cybersecurity and IP consulting teams, including Stroz Friedberg, adding 300 experts and boosting global cyber defence services.

The growing data sprawl demands unified data security to boost visibility, control risks, and streamline compliance in today's complex cloud and AI environments.

FICO leads Forrester's AI decision platforms report, achieving top scores for its platform's innovation and decision-making capabilities among 15 vendors.

Forrester highlights ten emerging technologies, including AI chips and digital twins, set to drive business value and boost efficiency by 2025.

Illumio partners with NVIDIA to enhance Zero Trust security for critical infrastructure, boosting visibility and breach containment across IT and OT systems.

Illumio and NVIDIA have partnered to integrate Illumio's breach containment with NVIDIA BlueField DPUs, boosting Zero Trust security for critical infrastructure.

Zscaler to acquire Red Canary, enhancing AI-powered security ops to speed up threat detection and response, expected to close in August 2025.

Research reveals 71% of APAC business buyers are under 45, with 68% using generative AI, reshaping purchasing towards personalised, consultative engagement.

A Forrester report finds 78% of automation leaders plan to implement aerial drone automation within a year, boosting efficiency across industries.

BillingPlatform tops MGI Research's Agile Billing report, rated highest among 50 vendors for its enterprise-grade, agile billing solutions.

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

Qualtrics leads Forrester's Employee Experience Management Platforms report, scoring top marks in AI-powered surveys and analytics for boosting workforce engagement.

Forrester warns that US-China tariffs could reduce Asia Pacific tech spending growth in 2025 by 1-2 points, despite strong AI and cloud demand.

Sinch partners with OneReach.ai to launch AI-powered agentic experiences, enhancing global customer communication across messaging, voice, and email channels.

Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.

Neo4j launches Aura Graph Analytics, a serverless, no-ETL graph analytics solution that boosts AI insights by up to 80%, available on a pay-as-you-use basis.

Forrester names AI, synthetic data, agentic AI and humanoid robots as top emerging technologies for 2025, highlighting a shift to strategic business adoption.