Digital Marketing stories - Page 17
OSF Digital snaps up Sydney-based Salesforce partner Datarati
Wed, 19th Jan 2022
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data analytics
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martech
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multi-cloud
Salesforce partner Datarati has been acquired by digital transformation firm OSF Digital in its sixth acquisition in nine months.
The rise of the CRO - an evolutionary step in business
Mon, 17th Jan 2022
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fintech
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digital marketing
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sales
As the business landscape fluctuates and COVID-19 continues to overturn usual routines, companies have had to readjust their focuses.
Consumer's paradigms are shifting - what it means for marketers and brands
Thu, 13th Jan 2022
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open source
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digital marketing
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analyst report
The COVID-19 pandemic has transformed consumer behaviour and desires, with marketers urged to adapt to new trends, according to a Gartner survey.<br>.
Data derived from customer loyalty: more valuable than ever before?
Mon, 10th Jan 2022
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data analytics
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martech
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cdp
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
Optimizely launches integrated version of specialised products
Thu, 23rd Dec 2021
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digital marketing
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b2b
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optimizely
Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.
Sydney startup Metigy announces global expansion to assists SMEs with digital marketing
Thu, 16th Dec 2021
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martech
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digital marketing
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strategy
Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID-19 continues to drive SMEs to digital marketing globally.
Investigation: The NZ Govt is weakening its grip on nuisance spam
Thu, 16th Dec 2021
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government
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digital marketing
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email
Spam enforcement in New Zealand has decreased significantly, prompting calls for a review of the Unsolicited Electronic Messages Act (UEMA).
Tencent Cloud arms enterprises with tools to explore China market
Tue, 14th Dec 2021
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saas
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iaas
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digital marketing
Tencent Cloud has launched a new connectivity offering to help enterprise businesses connect to the Chinese market.
Optimizely improves customer experience outcomes with Welcome acquisition
Tue, 7th Dec 2021
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crm
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data analytics
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cx
Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.
Online shopping: Mobile traffic soars but consumers still prefer to buy via desktop - Contentsquare report
Mon, 6th Dec 2021
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martech
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ecommerce
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digital marketing
Consumers may be turning to their mobiles to browse online stores, but desktop still rules the roost when it comes to making actual purchases.
You're invited for Breakfast Bites: Travel is back on the agenda - what consumers are longing for
Fri, 3rd Dec 2021
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digital marketing
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similarweb
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traveltech
The pandemic's impact on travel and tourism will have a long-lasting historical effect, but there's good news ahead, says Similarweb.
App tourism is on the rise according to new report
Fri, 3rd Dec 2021
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data analytics
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martech
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planning
App Annie and AppsFlyer have released a report on the impact of COVID-19 on the app marketing industry in Australia and New Zealand.
Businesses prioritise friendliness over function in CX journey - Genesys report
Tue, 30th Nov 2021
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crm
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uc
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cx
58% of consumers believe it is important that businesses are quick to respond. However, only 41% of businesses actually prioritise quick responses.
Interview: Sitecore explains why 'composable' will be the future of the digital experience
Tue, 23rd Nov 2021
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cx
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martech
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open source
The rise of 'composable' architecture in the IT industry is allowing businesses to focus on immediate needs and outpace the competition by 80%.
Video: 10 Minute IT Jams - Who is dotdigital?
Wed, 6th Oct 2021
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data analytics
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martech
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cdp
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
Breakfast bites - which is better for eCommerce - Black Friday or Boxing Day?
Tue, 5th Oct 2021
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ecommerce
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digital marketing
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sales
Black Friday and Boxing Day online sales in Australia have seen a 50% increase in traffic as consumers embrace online shopping, says Similarweb.
Startup's AR packaging 'wows' pharmaceuticals giant Bayer
Tue, 5th Oct 2021
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software development
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ar, vr & metaverse
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digital marketing
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
Three quarters of CMOs responsible for business growth and use of data & technology
Wed, 29th Sep 2021
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data analytics
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martech
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planning
CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing.
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How to choose an omnichannel marketing platform for your enterprise brand
Fri, 24th Sep 2021
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crm
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uc
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cx
A quality omnichannel marketing platform has seven key indicators that enterprise brands need to ensure a seamless customer experience.
Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Thu, 23rd Sep 2021
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crm
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data analytics
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martech
Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.