Digital Marketing stories - Page 12
Digital marketing platforms join forces to fast-track SEO
Thu, 17th Feb 2022
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martech
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digital marketing
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m&a
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing to strengthen technical SEO leadership.
Megaphone Marketing named 2022 Google Premier Partner
Thu, 10th Feb 2022
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martech
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google
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digital marketing
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.
Hosted Network and Sea-Level Operations team up to provide the best solutions for Australian MSPs
Tue, 8th Feb 2022
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edge computing
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partner programmes
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digital marketing
Hosted Network forms a partnership with Sea-Level Operations to help MSPs tackle growth challenges in the cloud service industry.
It’s time for digital marketers to dip their toes in Web 3.0
Fri, 4th Feb 2022
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data analytics
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cryptocurrency
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blockchain
Web 3.0, the next generation of the internet, is set to revolutionize digital marketing and give power back to users.
Upstream and Socital to trial global retail marketing solution
Fri, 4th Feb 2022
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smartphones
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ecommerce
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digital marketing
Trials will soon be underway for a new mobile retail marketing solution, created as part of a partnership between Upstream and Socital.
Nexcess integrates with HubSpot to serve growing online businesses
Thu, 3rd Feb 2022
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data analytics
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martech
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cdp
Nexcess integrates with HubSpot CRM platform, offering cloud hosting and marketing capabilities for online brands.www.nextplatform.com.
Cartology selects ADvendio in major retail tech deal
Wed, 2nd Feb 2022
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martech
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omnichannel
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open source
The deal will enhance Cartology's trademark standing as one of Australia's largest retail media businesses powered by the Woolworths Group.
Social media user numbers swell to 58% of world's population, spurring social commerce boom
Thu, 27th Jan 2022
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ecommerce
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digital marketing
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social media
Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.
Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Mon, 24th Jan 2022
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digital marketing
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advertising
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carousell media group
Carousell Media Group launches reCommerce programmatic buying platform to challenge Facebook and Google's dominance in advertising.
University of Waikato awards contract to global education technology SaaS provider
Fri, 21st Jan 2022
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saas
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digital marketing
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recruitment
Tribal Group wins three-year contract with University of Waikato to deploy Student Marketing-Recruitment solution.
OSF Digital snaps up Sydney-based Salesforce partner Datarati
Wed, 19th Jan 2022
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data analytics
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martech
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multi-cloud
Salesforce partner Datarati has been acquired by digital transformation firm OSF Digital in its sixth acquisition in nine months.
The rise of the CRO - an evolutionary step in business
Mon, 17th Jan 2022
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fintech
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digital marketing
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sales
As the business landscape fluctuates and COVID-19 continues to overturn usual routines, companies have had to readjust their focuses.
Consumer's paradigms are shifting - what it means for marketers and brands
Thu, 13th Jan 2022
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open source
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digital marketing
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analyst report
The COVID-19 pandemic has transformed consumer behaviour and desires, with marketers urged to adapt to new trends, according to a Gartner survey.<br>.
Data derived from customer loyalty: more valuable than ever before?
Mon, 10th Jan 2022
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data analytics
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martech
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cdp
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
Optimizely launches integrated version of specialised products
Thu, 23rd Dec 2021
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digital marketing
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b2b
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optimizely
Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.
Sydney startup Metigy announces global expansion to assists SMEs with digital marketing
Thu, 16th Dec 2021
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martech
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digital marketing
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strategy
Sydney based AI marketing startup Metigy has expanded its reach to the USA and Singapore, as COVID-19 continues to drive SMEs to digital marketing globally.
Investigation: The NZ Govt is weakening its grip on nuisance spam
Thu, 16th Dec 2021
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government
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digital marketing
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email
Spam enforcement in New Zealand has decreased significantly, prompting calls for a review of the Unsolicited Electronic Messages Act (UEMA).
Tencent Cloud arms enterprises with tools to explore China market
Tue, 14th Dec 2021
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saas
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iaas
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digital marketing
Tencent Cloud has launched a new connectivity offering to help enterprise businesses connect to the Chinese market.
Optimizely improves customer experience outcomes with Welcome acquisition
Tue, 7th Dec 2021
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crm
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data analytics
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cx
Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.
Online shopping: Mobile traffic soars but consumers still prefer to buy via desktop - Contentsquare report
Mon, 6th Dec 2021
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martech
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ecommerce
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digital marketing
Consumers may be turning to their mobiles to browse online stores, but desktop still rules the roost when it comes to making actual purchases.