Digital Channels stories

Survey finds trust, safety & security key for CX in 2025
4 days ago
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digital transformation
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cx
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martech
A global survey reveals enterprises plan to boost investment in trust, safety and security for customer experience amid rising compliance and fraud challenges.

Australian enterprises increase investment in digital trust
Last week
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cx
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martech
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risk & compliance
Australian businesses lead globally in boosting investment in digital trust, focusing on fraud detection and identity verification to protect customers.

Empowered contact centre agents crucial for driving CX success
Last month
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uc
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cx
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martech
As customer expectations rise, NICE's Rod Lester emphasises the critical role of agent empowerment in contact centres, driven by AI tools for enhanced service.

Adobe & Estée Lauder partner on GenAI projects
Fri, 14th Mar 2025
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martech
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retailtech
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genai
Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

New Zealanders spent 24 million hours on hold in 2024
Thu, 6th Mar 2025
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uc
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it training
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cx
A report reveals New Zealanders spent 24 million hours on hold for customer service in 2024, with two-thirds considering switching providers due to delays.

Australia & NZ invest in AI to enhance lending decisions
Tue, 26th Nov 2024
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uc
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data analytics
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genai
Experian's study reveals Australian and New Zealand financial leaders are increasingly investing in AI and automation to enhance lending efficiency.

Sitecore unveils AI platform to enhance marketing workflows
Wed, 23rd Oct 2024
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digital transformation
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cx
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martech
Sitecore has launched Sitecore Stream, an AI platform aimed at simplifying marketing workflows and empowering enterprise marketers with automation.

Zendesk unveils AI-powered tools to enhance customer service
Thu, 10th Oct 2024
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data analytics
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cx
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martech
Zendesk has unveiled a range of AI-powered tools to enhance customer service, including a voice solution in partnership with Poly.ai for improved interactions.

Gen Z demands more digital channels for customer service
Fri, 20th Sep 2024
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ecommerce
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agentic ai
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instagram
New research by CommBox reveals UK Gen Z shoppers prefer digital channels like WhatsApp for customer service, while older generations stick to phone calls.
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Observability-driven digital customer experience is make or break for enterprise businesses
Tue, 3rd Sep 2024
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data analytics
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iot
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apm
Modern enterprises must master observability to meet soaring digital demands in the APAC region, blending legacy systems with agile, predictive solutions.

Hype & Dexter boosts UNICEF Aotearoa donations with HubSpot
Fri, 30th Aug 2024
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edutech
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martech
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cdp
Hype and Dexter's tech integration with UNICEF Aotearoa boosts donations despite economic hardships, facilitating crucial aid for Pacific children.

DoubleVerify's new APAC guide to boost advertising ROI
Thu, 29th Aug 2024
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martech
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social media
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fraud
DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.

Exclusive: How Verint's customer experience is thriving with Open AI
Wed, 21st Aug 2024
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uc
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cx
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martech
Verint leverages its open AI platform to revolutionise customer experience, integrating real-time data and ensuring security while leading market innovation.

Integrate 2024: The number one event for AV innovation and networking
Thu, 8th Aug 2024
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ai
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cleantech
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sustainability
Sydney gears up for Integrate 2024 from 21-23 August, a landmark event for AV pros to explore top innovations, network, and gain industry insights.

Campaign management software market to reach $10.2B by 2034
Tue, 23rd Jul 2024
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crm
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data analytics
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digital transformation
The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.

eflow Global upgrades TZEC to combat market abuse with AI
Tue, 16th Jul 2024
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uc
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surveillance
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ai
eflow Global's TZEC upgrade leverages AI to enhance eComms surveillance, aiming to curb market abuse and meet strict regulatory demands amid rising fines.

FedEx launches handbooks to boost SME e-commerce in China, Japan
Wed, 3rd Jul 2024
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wechat
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whatsapp
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shipments
FedEx unveils handbooks to guide SMEs in China and Japan's e-commerce markets, offering insights on geotargeting, consumer habits, and key shopping dates.

Chris Shayan appointed head of AI at Backbase to lead vision
Wed, 26th Jun 2024
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digital transformation
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cx
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martech
Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.

Mastering Mail: Crafting a resilient mail strategy amidst the changing postal landscape
Thu, 20th Jun 2024
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disruption
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cyber resilience
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communication
As Ofcom hints at reduced letter deliveries, businesses must brace for possible mail disruptions and refine their mailing strategies for resilience.

NICE unveils advanced WFM solutions for digital integration
Fri, 31st May 2024
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uc
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cx
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martech
NICE has launched new workforce management tools aimed at integrating digital front and back-office tasks, enhancing efficiencies and bottom-line results.