Digital Advertising stories

Ramsey McGrory has been named President of Prisma at Mediaocean, to lead AI-driven growth and platform innovation in global media buying.

Maplin’s AI-driven ad strategy has powered a 17% profit rise and 14.2% revenue growth, outpacing UK online retail averages significantly in the past year.

Kleinanzeigen has launched a new retail media network using Kevel’s API platform, enhancing ad targeting for its 700m monthly German users.

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.

Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.

Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.

Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.

Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.

MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.

YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce’s share of regional eCommerce GMV to 20%.

Taboola’s new Predictive Audiences tool boosts advertiser ROI by up to 270%, using AI to target high-converting users across its network.

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.

Amazon Ads has launched the Make Media Magic campaign in Australia, targeting marketers with fresh tools to boost creativity and campaign impact.

YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.

Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.

Adobe has launched its Real-Time CDP Collaboration platform in Australia and New Zealand, partnering with major publishers to enhance data-driven advertising securely.

StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia’s growing CTV market.

Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.