Digital Advertising stories
Taboola launches Predictive Audiences to boost ad targeting
Last week
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martech
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cdp
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predictions
Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
MiQ unveils Sigma AI platform to unify programmatic advertising
Last week
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hyperscale
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martech
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genai
MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.
YouTube drives trust, e-commerce growth in Southeast Asia
Last week
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digital transformation
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martech
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commerce systems
YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce’s share of regional e-commerce GMV to 20%.
Taboola’s Predictive Audiences boost conversions & ROI for advertisers
Last week
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data analytics
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martech
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ai
Taboola’s new Predictive Audiences tool boosts advertiser ROI by up to 270%, using AI to target high-converting users across its network.
Video & influencer strategies seen as key for B2B marketers
Last week
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cx
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martech
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digital entertainment
LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.
Moloco & Xiaomi join forces to boost global ad targeting
Last week
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smartphones
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martech
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iot
Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.
Amazon Ads launches 'Make Media Magic' campaign in Australia
Last week
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digital marketing
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digital advertising
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multichannel marketing
Amazon Ads has launched the Make Media Magic campaign in Australia, targeting marketers with fresh tools to boost creativity and campaign impact.
YouTube marks 20 years as top platform for influencer spend
Last month
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youtube
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digital marketing
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instagram
YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.
Australian digital video ads lead APAC in engagement, but risks remain
Last month
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edutech
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martech
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digital entertainment
Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.
Adobe launches Real-Time CDP Collaboration in Australia, NZ
Last month
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martech
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data privacy
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adobe
Adobe has launched its Real-Time CDP Collaboration platform in Australia and New Zealand, partnering with major publishers to enhance data-driven advertising securely.
StackAdapt, Samba TV team up to advance CTV in Australia
Last month
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ai
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digital marketing
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digital advertising
StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia’s growing CTV market.
Nexxen unveils AI assistant to speed up campaign planning
Last month
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martech
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cdp
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genai
Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.
Wildstone expands Australian team amid digital billboard growth
Last month
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jobs
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digitisation
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primesight
Wildstone expands its Australian team to six, hiring three senior roles as it accelerates billboard portfolio growth and digitisation across the country.
Creatopy appoints Ovidiu Gavril to lead AI transformation
Last month
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uc
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martech
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llms
Creatopy appoints Ovidiu Gavril as CTO to enhance its AI-powered ad platform, following recent key executive hires to boost global growth and innovation.
Canon Business Services secures all six Microsoft accolades
Last month
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crm
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data analytics
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digital transformation
Canon Business Services ANZ has earned all six Microsoft Solutions Partner designations, placing it among Australia's top 1% of Microsoft partners with enhanced tech expertise.
Vistar & Spotzi team up to streamline cross-border OOH ads
Last month
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martech
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cdp
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digital advertising
Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.
Flam raises USD $14 million to expand mixed reality for brands
Last month
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digital transformation
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cx
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martech
Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.
Ooredoo Qatar trials HopprTV for personalised TV advertising
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cx
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martech
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data privacy
Ooredoo Qatar partners with Hoppr to trial personalised TV ads on set-top boxes, boosting ad relevance and customer experience without extra infrastructure.
AdsAdvisor introduces platform for app marketing analytics
Last month
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gaming
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data analytics
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digital entertainment
AdsAdvisor has launched a global marketing platform offering mobile app businesses advanced analytics and creative workflow tools to boost growth.
Ooredoo Qatar & Hoppr trial targeted TV ads with user data
Last month
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uc
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cx
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martech
Ooredoo Qatar teams up with Hoppr to trial the HopprTV platform, enhancing personalised TV adverts using first-party data without extra infrastructure costs.