Cookies stories - Page 1

Experts predict a major shift in marketing and advertising strategies by 2025, driven by customer data and AI advancements, transforming customer experiences.

Salesfire has secured GBP £2.75 million in funding to advance its AI technology for e-commerce, creating over ten new jobs in the next two years.

A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.

Google’s delay in removing third-party cookies offers temporary respite for agencies. Circana emphasises the need for precise data, launching Audiences for Australia to help optimise campaigns.

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

Yahoo DSP and LiveRamp launch cookieless solutions Yahoo ConnectID and Authenticated Traffic Solution globally, enhancing ad relevance for top publishers like News Corp and Seven West Media.

A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.

Cyberattackers are turning to YouTube to spread phishing and malware through sophisticated scams, deceiving users with deepfakes and trusted spokespersons. Stay vigilant.

Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.

Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.

Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.

Avast blocked 10 billion cyberattacks in 2023, up 49% on the prior year, with cybercriminals deploying sophisticated methods including deepfake scams and exploiting PDF files and Google OAuth to steal user information.

Tatvic Analytics enters a global reseller partnership with User Centrics, strengthening data protection with an advanced Consent Management System to meet global regulations.

Warwick study suggests privacy regulations like GDPR might inadvertently lead to increased data sharing by websites.

OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.

APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.

Fastly has entered an agreement with Google to operate an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE.

Governments, businesses, and individuals can buy information about you that's been gathered online, like your health status, contact details and your location.

Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.

The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.