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StackAdapt debuts unified platform for email & programmatic ads
Last month
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StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
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Industry experts predict major transformation by 2025
Mon, 16th Dec 2024
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data analytics
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martech
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Experts predict a major shift in marketing and advertising strategies by 2025, driven by customer data and AI advancements, transforming customer experiences.
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Salesfire secures GBP £2.75 million for AI advancement
Mon, 18th Nov 2024
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Salesfire has secured GBP £2.75 million in funding to advance its AI technology for eCommerce, creating over ten new jobs in the next two years.
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Marketers face hurdles in leveraging first-party data
Wed, 9th Oct 2024
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martech
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financial systems
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data privacy
A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.
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Agencies welcome Google cookie delay; Circana data crucial
Tue, 13th Aug 2024
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martech
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google
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digital marketing
Google's delay in removing third-party cookies has eased agency concerns, yet Circana stresses the need for precise data solutions to enhance advertising strategies.
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Experts weigh in on cookie deprecation and data privacy
Tue, 30th Jul 2024
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data privacy
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cybersecurity
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google
Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.
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Yahoo & LiveRamp partner to expand cookieless ad solutions
Thu, 25th Jul 2024
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martech
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omnichannel
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cookies
Yahoo has teamed up with LiveRamp to introduce cookieless ad solutions globally, giving major publishers like News Corp and Seven West Media access to enhanced identity tools.
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Unprepared executives face challenges with Google's cookie phase-out
Mon, 15th Jul 2024
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fintech
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martech
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financial systems
A striking 97% of executives report feeling unprepared for Google's third-party cookie phase-out, with 86% citing inadequate personalisation capabilities.
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YouTube, the backdrop of a scammer’s play
Thu, 20th Jun 2024
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malware
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phishing
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email security
Cyberattackers are turning to YouTube to spread phishing and malware through sophisticated scams, deceiving users with deepfakes and trusted spokespersons. Stay vigilant.
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Nexxen chooses Stagwell for audience discovery & consumer insights solution
Mon, 20th May 2024
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martech
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risk & compliance
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Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.
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Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
Tue, 16th Apr 2024
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data privacy
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google
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chrome
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
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Four ways Automatic Content Recognition data unlocks advertising success
Thu, 11th Apr 2024
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martech
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software development
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cookies
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
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Unseen surge in cyber attacks blocked by Avast in 2023
Thu, 8th Feb 2024
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phishing
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email security
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digital entertainment
Avast blocked 10 billion cyberattacks in 2023, up 49% on the prior year, with cybercriminals deploying sophisticated methods including deepfake scams and exploiting PDF files and Google OAuth to steal user information.
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Tatvic Analytics partners with User Centrics in Global Reseller role
Mon, 22nd Jan 2024
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martech
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risk & compliance
Tatvic Analytics enters a global reseller partnership with User Centrics, strengthening data protection with an advanced Consent Management System to meet global regulations.
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Privacy regulations may increase data sharing by websites, Warwick study shows
Sat, 18th Nov 2023
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data privacy
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healthtech
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warwick business school
Warwick study suggests privacy regulations like GDPR might inadvertently lead to increased data sharing by websites.
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OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
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digital marketing
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cookies
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contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
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APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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martech
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digital marketing
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
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Fastly enters Google agreement to operate OHTTP Relay
Fri, 17th Mar 2023
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partner programmes
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data privacy
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google
Fastly has entered an agreement with Google to operate an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE.
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Norton’s 11 tips to help protect your privacy online
Wed, 15th Mar 2023
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cybersecurity
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cloud services
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websites
Governments, businesses, and individuals can buy information about you that's been gathered online, like your health status, contact details and your location.
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APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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data analytics
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martech
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cdp
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.