Contextual marketing stories
Opus security unveils advanced AI-driven vulnerability engine
Wed, 11th Sep 2024
#
risk & compliance
#
ai
#
collaboration
Opus Security unveils its AI-powered Advanced Multi-Layered Prioritization Engine, revolutionising how organisations manage and address vulnerabilities.
OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
#
digital marketing
#
cookies
#
contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
It’s not just about the weather: put your emails in context
Tue, 10th May 2016
#
data analytics
#
martech
#
partner programmes
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.