Contextual marketing stories
Bringing personalized loyalty strategies to life: From promise to reality
Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
Opus security unveils advanced AI-driven vulnerability engine
Wed, 11th Sep 2024
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risk & compliance
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ai
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collaboration
Opus Security unveils its AI-powered Advanced Multi-Layered Prioritization Engine, revolutionising how organisations manage and address vulnerabilities.
OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
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digital marketing
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cookies
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contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
It’s not just about the weather: put your emails in context
Tue, 10th May 2016
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data analytics
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martech
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partner programmes
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.