Content Creation stories
Pulse Advertising appoints Maximillian Adagio as Senior Director Growth
Today
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content creation
Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.
Tech marketing in 2025 shifts to strategy & messaging clarity
Today
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content creation
In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.
PushON Commerce acquires Pixel Kicks to boost digital services
Yesterday
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content creation
Manchester's PushON Commerce has acquired Pixel Kicks, merging expertise to expand digital marketing and eCommerce services across multiple sectors.
OWC launches new Thunderbolt 5 devices for creative pros
Yesterday
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content creation
Other World Computing debuts Thunderbolt 5 StudioStack and Mercury Helios 5S devices, boosting storage and PCIe expansion for creative pros on Macs and PCs.
Sandisk unveils new Creator & WD_BLACK storage ahead of holidays
Yesterday
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content creation
Sandisk launches new Creator and WD_BLACK storage devices, catering to content creators, gamers, and adventurers ahead of the festive season.
Indian marketers face confidence gap despite growing AI adoption
Last week
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content creation
79% of Indian marketers plan to increase AI use, yet only 46% feel confident using it effectively, revealing a major confidence gap despite rising adoption.
Xero research shows small firms lag on AI
Last week
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content creation
Research reveals many small businesses in Australia, the UK and US are cautious about AI, despite growing confidence and benefits like time savings.
How Ridiculous sells 115,000 iced teas in 30 days worldwide
Last week
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content creation
YouTube group How Ridiculous sold 115,000 sugar-free iced teas in 30 days, topping Amazon US charts and selling out in Australia swiftly.
RØDE opens public voting for Creator of the Year Awards 2024
Last week
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content creation
Public voting is now open for RØDE's Creator of the Year Awards 2024, recognising digital content creators across YouTube, Instagram, TikTok and more.
RØDE launches compact Video S for creators at USD $499
Last week
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content creation
RØDE launches the compact RØDECaster Video S for solo creators, combining audio and video production at USD $499, streamlining content creation workflows.
Visa survey finds creators optimistic but need better banking
Last week
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content creation
Visa survey reveals 88% of digital creators expect growth, yet 62% still use personal accounts, highlighting a need for tailored business banking solutions.
Taurus rolls out digital PR service blending AI & SEO tools
Last week
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content creation
Taurus Marketing launches Taurus Digital PR, blending AI, SEO, and traditional PR to boost brand visibility and credibility online.
Globant & Riot Games team up to boost esports with new tech
This month
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content creation
Globant partners with Riot Games to innovate esports fan engagement and AI features for League of Legends and VALORANT in a multi-year deal.
Australians spend 41 hours weekly online as digital ad spend surges
This month
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content creation
Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.
B2B tech CMOs face pressure to prove ROI amid wider remits
This month
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content creation
B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.
CelcomDigi reaches 4 million with anti-scam campaign on TV & online
This month
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content creation
CelcomDigi and Media Prima's anti-scam campaign has reached over 4 million Malaysians, raising awareness of online scams via TV and digital platforms.
RØDE unveils Wireless Micro Camera Kit for versatile audio
Last month
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content creation
RØDE launches Wireless Micro Camera Kit, offering versatile, professional audio with dual transmitters and universal camera compatibility for USD $149.
UK consumers prioritise trust & speed in digital purchases
Last month
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content creation
UK consumers increasingly prioritise trust and speed in digital purchases, with 77.6% researching online before buying amid booming eCommerce growth.
Tall launches AI Virtual Studio to revolutionise brand visuals
Last month
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content creation
Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.
Exclusive: The future of creative agencies as platforms
Last month
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content creation
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.