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Content Creation stories

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Industry experts predict major transformation by 2025
Last week
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data analytics
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martech
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cdp
Experts predict a major shift in marketing and advertising strategies by 2025, driven by customer data and AI advancements, transforming customer experiences.
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Canto launches platform to aid in digital asset management
Last week
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digital transformation
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cx
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martech
Canto has launched Canto PIM, a platform aiming to simplify digital asset and product data management for brands amidst rising content demands.
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Philips launches ScreenShare for wireless content sharing
Last week
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edutech
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personal computing devices
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byod
PPDS has launched Philips ScreenShare, a new software solution enabling seamless wireless content sharing in educational and corporate spaces.
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Adobe Express becomes default editor in Box platform
Last week
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martech
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hcm
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risk & compliance
Box and Adobe have partnered to integrate Adobe Express as the default image editor within Box, enhancing digital media management for enterprises.
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Adobe unveils trends shaping creativity with AI insights
This month
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martech
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genai
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ai
Adobe has unveiled its 2025 Creative Trends Forecast, spotlighting four vital trends reshaping the dynamic landscape of the creative industry.
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AZK Media appoints Jenkin as Senior Content and Communications Manager
This month
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data analytics
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ai
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content creation
AZK Media has appointed Michael Jenkin as Senior Content and Communications Manager to enhance its PR services in the growing technology sector.
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Turtl unveils AI tools to transform content creation
This month
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martech
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personalisation
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cdp
Turtl has launched a suite of AI-driven features in London to enhance content creation, aiming to improve engagement and streamline production.
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Adobe names Lara Balazs as new chief marketing officer
This month
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martech
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partner programmes
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payment technologies
Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.
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Majority of marketers dissatisfied with current CMS tools
Last month
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ecm
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martech
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partner programmes
Research by Storyblok reveals 93% of marketers and developers dissatisfied with their CMS, citing integration shortcomings and outdated content as key issues.
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Brits prioritise practical gifts with Christmas spending
Last month
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ecommerce
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digital engagement
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christmas
A recent ShipStation survey reveals UK consumers are shifting towards practical gifts for Christmas, with younger generations prioritising immediate utility.
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Optimizely unveils new AI agents for marketing workflows
Last month
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martech
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cdp
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ai agents
Optimizely has launched new AI agents within its Opal assistant to revolutionise marketing workflows, enhancing productivity and creativity for teams.
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Free digital skills courses for young people in Wales
Last month
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edutech
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it training
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digital transformation
A new initiative by The King's Trust, the Open University in Wales, and the Institute of Coding aims to bridge the digital skills gap with free courses for 16 to 30-year-olds.
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Transforming the classroom with collaboration technology
Last month
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ai
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video conferencing
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ml
Jason MacBride explores how innovative collaboration tech is reshaping hybrid learning in Australian education, enhancing student engagement and accessibility.
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Mys Tyler launches portal linking brands with creators
Last month
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content creation
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creative technologies
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creators
Mys Tyler has launched a brand portal, connecting fashion labels with creators for affordable access to diverse user-generated content across multiple regions.
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Marketing shifts to AI-focused strategies in 2025
Last month
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data analytics
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cx
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martech
In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.
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AI to transform B2B marketing strategies in 2025
Last month
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cx
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martech
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partner programmes
In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.
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Marketing faces a transformative AI-driven future by 2025
Last month
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data analytics
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cx
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martech
The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.
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Prime Video introduces add-on subscriptions in New Zealand
Last month
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digital entertainment
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amazon
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netflix
Prime Video has launched add-on subscriptions and a new Store in New Zealand, allowing users to personalise their viewing experience across various services.
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Obsidian plug-ins transform productivity with AI models
Last month
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genai
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ai
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personal computing devices
A new exploration shows how developers can enhance productivity using Obsidian with RTX AI PCs, harnessing generative AI for streamlined workflows.
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Fujifilm unveils X-M5 camera in New Zealand
Last month
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fujifilm
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content creation
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photography
FUJIFILM unveils the lightweight X-M5 mirrorless camera, featuring advanced AI autofocus and 6.2K video capabilities, priced at NZD $1,799.