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Content Authenticity Initiative (CAI) stories

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Adobe launches free app to secure digital content attribution
Last month
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martech
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genai
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ai
Adobe launches public beta of Content Authenticity app, helping digital creators secure attribution and embed verified identity in their work for free.
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Samsung's Galaxy S25 to support AI image provenance
Thu, 23rd Jan 2025
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martech
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genai
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Samsung's Galaxy S25 will feature Content Credentials for AI-generated images, bolstering digital content authenticity as the firm joins the C2PA.
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Exclusive: Adobe's Andy Parsons discusses efforts to combat disinformation
Wed, 16th Oct 2024
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martech
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open source
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genai
Adobe's Andy Parsons reveals new tech tools aimed at combatting disinformation and improving content authenticity as part of a broader digital trust initiative.
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Adobe unveils new Firefly video model and updates image tools
Tue, 15th Oct 2024
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martech
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genai
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Adobe has unveiled the Firefly Video Model, expanding its generative AI tools for creative professionals, alongside enhanced image capabilities.
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Adobe launches AI assistant for students
Tue, 17th Sep 2024
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edutech
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martech
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data privacy
Adobe’s new Acrobat AI Assistant subscription for college students simplifies study routines by summarising documents and offering intelligent citations.
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Elastic joins CAI to combat digital misinformation with Adobe
Mon, 9th Sep 2024
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martech
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adobe
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transparency
Elastic joins the Content Authenticity Initiative to combat digital misinformation using its search and data analysis prowess, reinforcing online content transparency.
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Cloudinary supports C2PA standard to combat fake media
Fri, 5th Jul 2024
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microsoft
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google
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canon
Cloudinary supports the C2PA standard to enhance digital media transparency, partnering with Dow Jones to combat fake content amid the rise of AI-generated media.
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TikTok to join content authenticity initiative in fight against deepfakes
Fri, 10th May 2024
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edutech
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martech
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adobe
TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.
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Adobe unveils advanced creative control in fresh Photoshop update
Wed, 24th Apr 2024
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martech
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ai
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ai ethics & governance
Adobe's latest Photoshop update unveils heightened creative control with advancements in Generative Fill, creative AI capabilities, and new accountability features.
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Adobe Firefly unveils Structure Reference for enhanced GenAI control
Wed, 27th Mar 2024
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martech
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genai
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Adobe Firefly’s game-changing Structure Reference feature offers users enhanced creative control, revolutionising the image creation process with its capacity to apply pre-existing structures to new images.
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Google joins C2PA, bolstering fight against digital misinformation
Fri, 9th Feb 2024
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martech
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microsoft
Google joins the Coalition for Content Provenance and Authenticity as a steering member, reinforcing efforts to boost transparency and tackle misinformation in digital content.
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Bitera data centre in Jakarta declares operational readiness
Mon, 5th Feb 2024
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hyperscale
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dc
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colocation
Jakarta's high-tier data centre, Bitera, begins services following successful Level 5 commissioning tests, promising premium reliability, security, and eco-friendly practices.
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Leica launches the first camera with built-in Content Credentials
Tue, 31st Oct 2023
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content creation
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leica
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creative technologies
Leica launches M11-P, the world's first camera with built-in Content Credentials, a major development for photojournalism and the fight against misinformation.
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Adobe and Google collaborate on GenAI and AI ethics
Thu, 11th May 2023
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martech
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ai models
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google
Adobe has showcased the momentum of Adobe Firefly including a new integration with Bard by Google and the expansion of the Content Authenticity Initiative.
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Adobe unveils Firefly, a family of creative generative AI
Thu, 23rd Mar 2023
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martech
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it automation
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genai
Adobe launches the beta version of Firefly, which will be integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows.
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Bringing the next wave of Artificial Intelligence to Creative Cloud
Thu, 20th Oct 2022
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martech
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ai
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ai models
From the launch of Photoshop to the rise of 3D, Adobe has a 40-year history of helping lead the creative community through technological transformations.
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Adobe partners with Leica and Nikon to implement content into cameras
Thu, 20th Oct 2022
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martech
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nikon
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adobe
Adobe has partnered with Leica and Nikon to implement provenance technology into their cameras, increasing trust in digital work.