Content Authenticity Initiative (CAI) stories
![Story image](../../../../../uploads/story/2024/07/05/preview_techday_930a86de8b0459f617ca.webp)
Cloudinary supports C2PA standard to combat fake media
This month
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google
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canon
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microsoft
Cloudinary supports the C2PA standard to enhance digital media transparency, partnering with Dow Jones to combat fake content amid the rise of AI-generated media.
![Story image](../../../../../uploads/story/2024/05/10/preview_img-ylICsr5hn8tc5hja5yJllXjo.webp)
TikTok to join content authenticity initiative in fight against deepfakes
Fri, 10th May 2024
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edutech
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martech
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digital literacy
TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.
![Story image](../../../../../uploads/story/2024/04/24/preview_img-vD3ViRTl97qQghsUFDR29IFc.webp)
Adobe unveils advanced creative control in fresh Photoshop update
Wed, 24th Apr 2024
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ai
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martech
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photoshop
Adobe's latest Photoshop update unveils heightened creative control with advancements in Generative Fill, creative AI capabilities, and new accountability features.
![Story image](../../../../../uploads/story/2024/03/27/preview_img-ZySO7Y39CifufRwXHVvYNg88.webp)
Adobe Firefly unveils Structure Reference for enhanced GenAI control
Wed, 27th Mar 2024
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martech
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ai
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adobe stock
Adobe Firefly’s game-changing Structure Reference feature offers users enhanced creative control, revolutionising the image creation process with its capacity to apply pre-existing structures to new images.
![Story image](../../../../../uploads/story/2024/02/09/preview_img-E6uTOBnaLUwzqbeSMS58VxIg.webp)
Google joins C2PA, bolstering fight against digital misinformation
Fri, 9th Feb 2024
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martech
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ai
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sony
Google joins the Coalition for Content Provenance and Authenticity as a steering member, reinforcing efforts to boost transparency and tackle misinformation in digital content.
![Story image](../../../../../uploads/story/2024/02/05/preview_dc.webp)
Bitera data centre in Jakarta declares operational readiness
Mon, 5th Feb 2024
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hyperscale
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dc
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structure research
Jakarta's high-tier data centre, Bitera, begins services following successful Level 5 commissioning tests, promising premium reliability, security, and eco-friendly practices.
![Story image](../../../../../uploads/story/2023/10/31/preview_camera.webp)
Leica launches the first camera with built-in Content Credentials
Tue, 31st Oct 2023
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content creation
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leica
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creative technologies
Leica launches M11-P, the world's first camera with built-in Content Credentials, a major development for photojournalism and the fight against misinformation.
![Story image](../../../../../uploads/story/2023/05/11/preview_GettyImages-1452604857.webp)
Adobe and Google collaborate on GenAI and AI ethics
Thu, 11th May 2023
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martech
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beta
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adobe
Adobe has showcased the momentum of Adobe Firefly including a new integration with Bard by Google and the expansion of the Content Authenticity Initiative.
![Story image](../../../../../uploads/story/2023/03/23/preview_GettyImages-1194783078.webp)
Adobe unveils Firefly, a family of creative generative AI
Thu, 23rd Mar 2023
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martech
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it automation
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ai
Adobe launches the beta version of Firefly, which will be integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows.
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Bringing the next wave of Artificial Intelligence to Creative Cloud
Thu, 20th Oct 2022
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martech
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ai
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photoshop
From the launch of Photoshop to the rise of 3D, Adobe has a 40-year history of helping lead the creative community through technological transformations.
![Story image](../../../../../uploads/story/2022/10/20/preview_camera.webp)
Adobe partners with Leica and Nikon to implement content into cameras
Thu, 20th Oct 2022
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martech
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adobe
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nikon
Adobe has partnered with Leica and Nikon to implement provenance technology into their cameras, increasing trust in digital work.