Consumers stories

A SAP Emarsys study reveals that 83% of UK consumers feel undervalued by their preferred brands, signalling a troubling disconnect in brand loyalty.

AMD has unveiled an expanded range of AI PC processors set for a 2025 launch, featuring enhanced performance and capabilities for both consumers and businesses.

British consumers are set to return £1.5 billion worth of unwanted Christmas gifts this year, highlighting significant challenges for retailers' logistics.

McAfee has unveiled its AI-powered Scam Detector, designed to combat online scams across text, email, and video platforms, enhancing consumer protection.

Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.

SK Planet partners with Mocaverse to enhance user experiences in Web3, integrating MOCA Coin into its digital ecosystem for 28 million users.

The LEGO Group and Formula 1 have launched a new range of sets featuring all ten F1 teams, marking a significant milestone in their partnership.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

Trend Micro has launched the Pwn2Own Ireland contest to uncover vulnerabilities in AI-enabled consumer devices, supported by Meta, Synology, and QNAP.

Marqeta, in partnership with Klarna and Affirm, has launched Marqeta Flex, a new BNPL marketplace enhancing consumer access to tailored credit options.

A report by the Social Market Foundation reveals the UK ranks last for 5G connectivity among 15 global markets, with coverage only 10% of the time.

Itron's new report highlights AI and ML as vital tools for utilities facing soaring electricity demand and safety challenges amid the energy transition.

Hakkoda launches data modernisation services for retail and CPG sectors, aiming to enhance inventory, supply chain, and real-time consumer insights.

ShopFully, MEDIA Central, and Flipp merge to form the largest global 'drive-to-store' marketing firm, serving 400 million shoppers across 27 markets.

Northern is boosting convenience for rail travellers by installing Parcel Pending by Quadient lockers at 50 stations across Northern England, enhancing parcel pick-up and drop-off services.

Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.

A Sydney startup, Pyng, offers Australians a solution to save billions in annual tap-and-go surcharge fees by facilitating surcharge-free payments through its innovative app.

As cost-of-living pressures rise, Australian shoppers are more selective and returns-savvy, making flexible return policies key to retail success, says a new study.

Threat report shows that within the consumer threat landscape, a popular delivery technique is hiding ransomware payload in pirated content.

DoorDash leverages Oracle NetSuite for growing over 37 million active consumers monthly in 30+ countries, connecting buyers with 500,000+ local businesses.