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Big Data stories - Page 19

Exploding information quantities to the emergence of the term ‘Big Data’ for datasets which can’t be handled by common database and data processing tools. It literally means what it says, but beyond Volume, there are additional characteristics commonly associated with Big Data. These include Velocity – the rate at which the data is generated (and therefore changes) is rapid; and Variety/Variability – multiple data types renders standard tools incapable of handling it. Generally Big Data refers to datasets measured in terabytes, petabytes, or greater. The term can refer to the datasets themselves, as well as techniques for analysis and visualisation.
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Embracing new tools in CX to revolutionise the digital customer journey
Tue, 6th Feb 2024
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data analytics
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cx
Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.
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Dynatrace unveils AI-powered data observability for business analytics
Mon, 5th Feb 2024
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data analytics
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digital transformation
Dynatrace is integrating AI-driven data observability capabilities into its analytics and automation platform, enhancing business analytics.
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Revolutionising the Future of Loyalty: Insights from Industry Leaders
Mon, 5th Feb 2024
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data analytics
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cx
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martech
Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.
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On-site learning for AI systems set to change up the surveillance industry
Fri, 2nd Feb 2024
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data analytics
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ai
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ai models
Customisable on-site learning for AI systems is set to transform the surveillance industry in 2024, revolutionising data utilisation for both security measures and business intelligence.”.
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Banks urged to adopt modern data architecture ahead of Basel IV
Fri, 2nd Feb 2024
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data analytics
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ai
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bi
Cloudera urges global banks to adopt a modern data architecture to bolster resilience against financial downturns and navigate compliance challenges.
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Data protection bill revision could revive SMBs' comms strategies
Fri, 2nd Feb 2024
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data analytics
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martech
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personalisation
Tweaking of the Data Protection and Digital Information Bill could spur 50% of UK's SMBs to upgrade communication strategies.
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EVme partners with Salesforce for strategic growth in Thailand's EV market
Fri, 2nd Feb 2024
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data analytics
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cx
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martech
Thai EV service platform EVme teams up with Salesforce to ramp up personalised customer experiences, aiming to expand its vehicle fleet to 2,000 by 2024.
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Email's impact in marketing mix lessens, diversified outreach vital
Thu, 1st Feb 2024
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data analytics
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martech
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personalisation
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
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Dynatrace extends AI observability to secure generative AI apps
Thu, 1st Feb 2024
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data analytics
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digital transformation
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risk & compliance
Dynatrace introduces AI Observability, a comprehensive platform providing end-to-end observability for Large Language Models and Generative AI apps, enhancing security, cost control and compliance.
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Qlik launches AI Council to guide ethical, responsible development
Wed, 31st Jan 2024
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data analytics
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bi
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big data
Qlik, an expert in data analytics, is launching its first AI Council to incorporate ethical AI development into its mission, supported by renowned AI experts.
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SAS joins the National Cyber Resilience Centre Group
Wed, 31st Jan 2024
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data analytics
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martech
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commerce systems
SAS joins the UK's National Cyber Resilience Centre Group, bolstering its efforts to protect small and medium-sized enterprises from cybercrime damages.
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How CIOs can lead in achieving enterprise sustainability goals
Wed, 31st Jan 2024
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data analytics
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blockchain
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iot
CIOs are using their influence to drive sustainable practices within enterprises, leveraging technologies such as process automation and data analytics to boost ESG performance.
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SolarWinds appoints Brian Goldfarb as new Chief Marketing Officer
Wed, 31st Jan 2024
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data analytics
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siem
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public cloud
SolarWinds appoints IT industry veteran Brian Goldfarb as CMO, leveraging his two-decade experience to further company's growth and transformation phase.
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Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
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data analytics
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martech
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personalisation
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
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Revolent & Snowflake unite to combat global data skills gap
Wed, 31st Jan 2024
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data analytics
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martech
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cdp
Revolent partners with Snowflake to curate a data engineering training programme, aiming to fill the skills gap manifesting in tech industries globally.
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Australians least confident in AI, reveals global Workday study
Tue, 30th Jan 2024
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data analytics
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digital transformation
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ai
Australian businesses express the highest global distrust in AI technology, with 60% showing scepticism, according to a study by cloud applications provider, Workday.
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VIAVI & Optiva announce tech innovations for Mobile World Congress
Tue, 30th Jan 2024
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uc
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firewalls
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data analytics
VIAVI Solutions and Optiva set to launch pioneering technologies and stimulate regulatory dialogues at the upcoming Mobile World Congress, highlighting a shift towards 6G, AI regulations and fully automated networks.
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Acumen prioritises data & AI for consumer brand competitiveness
Tue, 30th Jan 2024
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data analytics
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ai
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bi
Acumen focuses on developing AI and data solutions to aid consumer brands in aggressive promotional strategies amidst the cost-of-living crisis.
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Cloudwerx acquires AI consultancy Lightfold in strategic expansion
Tue, 30th Jan 2024
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uc
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data analytics
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ai
Cloudwerx, acquires Australian AI consultancy, Lightfold, broadening its advanced, data-driven service offering to customers in the APAC region.
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The ABCs of top 2024 trends For digital experience success
Tue, 30th Jan 2024
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data analytics
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martech
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omnichannel
Integrating these trends into your digital CX this year is a strategic imperative to future-proof your brand and ensure success in the months ahead.