B2B stories - Page 8

A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.

Legacy commerce systems are holding organisations back, causing them to miss out on at least $2 million in sales.

Outsource recruits former IBM manager Kit Craig as channel consulting director, expanding marketing and lead generation solutions.

Cloud-hosted Platform-as-a-Service solutions are becoming more popular as modern developers who work with B2B eCommerce solutions favour them.

A new survey conducted by Ovum and Axway shows that 75% of businesses plan to invest in modern B2B infrastructure for digital initiatives.

Accenture reveals patience is essential for digital prowess, as time-honed strategies yield market leadership in new study.

In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.

IoT adoption set to soar in next decade, with 30% of consumers planning to purchase an in-home device in next 2 years.

Manufacturers are redefining customer experience in B2B, driven by competitive pressures and the desire for richer customer relations, says IDC report.

In an era of rapid commoditisation and increasing competition, companies are focusing on delivering a superior customer experience to differentiate themselves.

A group of tech enthusiasts have released the Startup Genome report, revealing key traits and strategies that make startups and their founders successful.

Toshiba has appointed Robert Wilkinson as General Manager of its Information Systems Division in Australia, effective December 8, 2009.