B2B Marketing stories - Page 1
Sumsub unveils 'The Beast 2.0' to combat digital fraud in APAC
Last week
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digital transformation
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fintech
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digital entertainment
Sumsub launches 'The Beast 2.0' to fight a 121% surge in digital identity fraud across APAC, promoting secure digital access and inclusion in fintech and crypto sectors.
Monday.com appoints Harris Beber as new Chief Marketing Officer
Last week
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partner programmes
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ai
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google
Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.
Adobe unveils Express for Ads to help small businesses create & track ads
This month
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digital advertising
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b2b marketing
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adobe firefly
Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.
Video & influencer strategies seen as key for B2B marketers
This month
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cx
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martech
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digital entertainment
LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.
ROI·DNA expands globally with integrated AI marketing platforms
This month
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hyperscale
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martech
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cdp
ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
The data-led marketer: Driving growth through insight and alignment
Last month
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firewalls
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hyperscale
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network security
Effective B2B growth hinges on data-driven marketing aligned with sales, building trust and clarity to meet revenue targets across Asia Pacific and Japan.
LinkedIn expands BrandLink, offers video ads with top creators
Last month
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digital entertainment
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ai
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smb
LinkedIn expands BrandLink, offering advertisers premium video content from top creators to engage over 1 billion members in the US and UK.
B2B firms raise 2025 marketing budgets but KPIs stay flat
Tue, 22nd Apr 2025
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martech
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cdp
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ai
More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.
Pipeline360 appoints McCarthy as Senior Director in APAC
Mon, 31st Mar 2025
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siem
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cx
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martech
Pipeline360 has appointed Joseph McCarthy as Senior Account Director for the APAC region, aiming to bolster its B2B marketing services amid rapid regional growth.
Adobe Summit 2025: Creativity for all as Shantanu Narayen hails ‘Golden Age’ of design
Mon, 24th Mar 2025
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digital transformation
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cx
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martech
At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.
Adobe & Microsoft integrate AI agents for marketers
Wed, 19th Mar 2025
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uc
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cx
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martech
Adobe has launched a private preview of its Marketing Agent, collaborating with Microsoft to integrate AI in Microsoft 365 Copilot applications, enhancing marketers' productivity.
Danish agency SparkForce expands into UK with bold goals
Thu, 27th Feb 2025
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saas
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digital marketing
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b2b marketing
Marketing agency SparkForce has announced plans to enter the UK market, targeting GBP £2.5 million in revenue by 2025 with a focus on revenue-driven strategies.
UK B2B marketers face pressure to show campaign ROI
Thu, 20th Feb 2025
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data analytics
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linkedin
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b2b marketing
UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.
Deepfake threat looms for B2B marketing leaders, says report
Thu, 6th Feb 2025
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genai
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ai
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cybersecurity
A Forrester report reveals deepfake technology poses urgent risks to B2B marketing, with 80% of firms unprepared for its threat to business integrity.
Linda McConnell appointed head of product marketing at Gallagher
Wed, 8th Jan 2025
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sports
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b2b marketing
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job moves
Linda McConnell will take on the role of Head of Product Marketing at Gallagher Security in December 2024, bringing over 15 years of industry experience.
StackAdapt appoints Alessio as APAC marketing director
Thu, 5th Dec 2024
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martech
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data privacy
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ai
StackAdapt has appointed Alessandra Alessio as Director of Marketing for the APAC region, aiming to boost brand presence and growth initiatives.
Twilio unveils Linked Audiences integration for Redshift
Tue, 3rd Dec 2024
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hyperscale
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cx
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martech
Twilio has launched a public beta of Linked Audiences, enhancing personalised marketing capabilities for Amazon Redshift users, boosting engagement strategies.
Future of B2B marketing in 2025: AI, globalisation trends
Sat, 23rd Nov 2024
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martech
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genai
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ai
Brandon Friesen, CEO of Just Global, forecasts a dramatic shift in B2B marketing by 2025, with AI integration and unified strategies at the forefront.
AI to transform B2B marketing strategies in 2025
Mon, 18th Nov 2024
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cx
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martech
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partner programmes
In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.
Marketing budgets rise in 2024, AI drives strategic growth
Fri, 15th Nov 2024
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fintech
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iot
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digital advertising
A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.