Augmented Reality (AR) stories

Women and neurodiverse individuals are reshaping emerging tech, bringing empathy and fresh perspectives to innovation and engineering careers.

Chris Burgess has been named CEO of CTI Digital, leading its UK expansion with a focus on AI, VR, and AR to enhance digital transformation services.

Rugged devices boost efficiency in harsh industrial settings by enabling real-time data access, reducing downtime, and improving decision-making on the frontline.

Apple has previewed visionOS 26, introducing new spatial widgets, shared experiences, AI-powered photo scenes, and enhanced personalisation for Apple Vision Pro users.

Apple has unveiled Liquid Glass design and AI-powered developer tools across its platforms, including Xcode 26 and a new Foundation Models framework.

Vertiv will showcase AI-driven digital infrastructure and innovations at Datacloud Global Congress 2025, highlighting scalable, flexible data centre solutions.

Decathlon expands its Visio Store in France, offering free 30-minute video calls with experts for personalised advice across 10 sports categories.

Airspeeder's electric flying car races over South Australia's salt flats could spark a revolution in urban transport and eVTOL technology development.

Wireless Broadband Alliance Services launches WBA Services AFC, enabling standard power Wi-Fi in the 6 GHz band across the US via a cloud-based coordination platform.

Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.

VeVe and YG Entertainment will release the final BLACKPINK digital collectibles on 18 May 2025, ahead of the band's reunion world tour.

Wi-Fi 7 trials with AT&T, CommScope, and Intel show doubled throughput and reduced latency, enhancing enterprise connectivity and supporting next-gen applications.

Safe Software unveils FME Data Virtualization and FME Realize, enhancing data integration and digital twin access for real-time decision-making on iOS devices.

Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.

Four in five Brits have used connected tech like QR codes and AR when shopping recently, with many willing to pay more for these experiences, says Merkle.

TeamViewer unveils DEX Essentials to extend digital employee experience tools to SMBs, enhancing IT management and workplace efficiency at any size.

VeVe and Lucasfilm launch a new Star Wars digital collectible series featuring Stormtrooper helmets and AR Podracers, priced from USD $10, to celebrate May the 4th.

Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.

A study reveals a 29-point optimism gap between European business leaders and the public on emerging tech, highlighting trust and transparency issues.

LG Electronics secured 35 awards at the 2025 Red Dot Design Award, including Best of the Best for its wireless transparent OLED T TV.