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Amperity stories

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Unleash the potential of AI and elevate customer-centric marketing
Yesterday
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cx
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aws
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ai
Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.
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Unpacking AI-powered marketing with good versus poor quality data
This month
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cx
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martech
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creative technologies
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
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IWD 2024: Celebrating Innovation on International Women's Day
Last month
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ml
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martech
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cdp
Innovating with Gen AI on International Women's Day: Engaging with pre-eminent female tech leaders as they shape the marketing landscape for a data-driven future.
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Amperity unveils AI capabilities Explore & Assist to enhance customer data
Last month
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cx
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martech
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ml
Amperity has launches new generative AI capabilities – Explore and Assist – to join Stitch and Predict in comprehensive suit, AmpAi.
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Accent Group chooses Amperity's CDP for omnichannel optimisation
Wed, 13th Dec 2023
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bi
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big data
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digital transformation
Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.
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Amperity gains AWS Advertising & Marketing Technology Competency recognition
Mon, 11th Dec 2023
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bi
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big data
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cloud services
AI-powered customer data platform Amperity earns AWS Advertising and Marketing Technology Competency status, underlining its advanced data solutions for marketers.
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Amperity's adoption for Paid Media exceeds 50%, delivering 11 billion daily profiles
Tue, 31st Oct 2023
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forrester research
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onboarding
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google
Over 50% of Amperity's customer base are now using their Paid Media application according to company announcement.
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Video: 10 Minute IT Jams - An update from Amperity with Billy Loizou
Tue, 17th Oct 2023
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big data
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data analytics
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bi
Billy Loizou, who is the Area Vice President for APAC at Amperity, joins us today to tell us more about Amperity and what they are doing in the APAC region.
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Adapting to latest privacy regulations: Experts weigh in
Fri, 13th Oct 2023
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data protection
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cloud services
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privacy
These leaders believe they have a clear path they are implementing or are well on their way to evolving in the privacy space.
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Amperity named a leader in today's modern marketing stack
Tue, 3rd Oct 2023
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big data
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martech
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bi
Amperity has been recognised as a Customer Data Activation Leader in Snowflake’s Modern Marketing Data Stack Report.
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Virgin Atlantic chooses Amperity for AI transformation
Mon, 11th Sep 2023
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big data
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martech
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bi
Virgin Atlantic has selected Amperity to deliver AI-powered unified customer profiles built on a first-party data foundation.
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Shiseido partners with Amperity to accelerate first-party data strategy
Fri, 4th Aug 2023
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big data
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paas
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bi
The Prestige beauty company deploys a customer data platform to democratise data, deliver personalised customer experiences and increase agility.
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Amperity Named 2023 Databricks Built on Partner of the Year
Tue, 11th Jul 2023
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big data
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bi
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martech
Amperity, the enterprise customer data platform, has been awarded the 2023 Built on Partner of the Year Award by Databricks, the Data and AI company.
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Navigating the new generation of targeting, privacy and paid media
Fri, 23rd Jun 2023
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cybersecurity
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amperity
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adtech
Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they’re also opting out of third-party tracking.
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Forever 21 selects Amperity for its first-party data strategy
Thu, 8th Jun 2023
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big data
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paas
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bi
With Amperity, Forever 21 will be able to reach more consumers while enriching advertising campaigns through customer insights.
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Amperity’s AI solution solves third-party data dilemma
Tue, 23rd May 2023
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big data
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martech
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bi
Amperity demonstrates how its AI solution can help solve the third-party data dilemma for marketers leveraging paid media campaigns in a cookieless era.
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Arktic Fox and Amperity reveal main concerns for marketers
Wed, 3rd May 2023
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big data
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bi
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data analytics
Australian brands are tackling the turbulent economic climate with privacy requirements, digital transformation and investment in customer data platforms.
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Toyota dealer group Servco leverages Amperity’s CDP solution
Fri, 21st Apr 2023
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big data
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bi
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cx
Servco is leveraging Amperity to obtain a better overview of its customers and drive better insights at top speed.
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Amperity is helping Authentic get more from its data
Fri, 14th Apr 2023
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big data
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cx
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bi
Amperity teams up with Authentic Brands Group to activate data from multiple touchpoints for stronger customer profiles.
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Amperity chosen to maximise MillerKnoll's omnichannel data
Thu, 16th Mar 2023
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big data
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martech
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bi
The company needed a comprehensive solution to meet the evolving preferences and behaviours of consumer shopping.
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Premium lifestyle brand elevates customer experience with Amperity
Tue, 21st Feb 2023
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big data
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cx
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bi
Amperity has announced Rhone has selected Amperity as the critical foundation to maximise the value of its omnichannel customer data.
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Amperity makes two new appointments to bolster APAC presence
Thu, 9th Feb 2023
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big data
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bi
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cx
Customer data platform Amperity appoints Rian Smith as New Business Director and Sam Bessey as Lead Solutions Consultant to strengthen Asia Pacific presence.
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Is your dirty data messing with business productivity?
Thu, 19th Jan 2023
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data protection
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deloitte
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roi
Everyone knows that dirty data messes with customer experience. But what about employee productivity and business performance?.
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Amperity to help Reckitt maximize and scale first-party data
Wed, 14th Dec 2022
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big data
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ml
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bi
The global consumer products company behind Lysol, Air Wick and Enfamil deploy a customer data platform to build long-term customer loyalty and drive revenue.