Adtech stories - Page 3

STX Next unites with generative AI firm Squirro, with a view to bolster AI-driven business insights & efficiencies.

YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.

VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.

Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.

Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.

Channel Factory promotes James Rose to Managing Director, Australia and appoints Linus Hjoberg as Managing Director, New Zealand.

Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they’re also opting out of third-party tracking.

One in Three UK consumers believes that over half of online ads are now AI generated but are unaware of how risky they are to click on.

KnowBe4, the world's largest security awareness training platform, has appointed David Bochsler as the new Vice President of sales for APAC.

Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.

Marketers in APAC are navigating a brand new world when it comes to CDPs, according to new research from Forrester.

Google is rolling out My Ad Center worldwide, allowing users to control the types of ads they see and block sensitive ads.

Adtech company TrippleLift has hired James Evans as Chief Privacy Officer and VP of Legal to oversee the company's privacy strategy on a global scale.

Wellington’s adtech firm Postr goes global with contracts in Indonesia, Germany, and Portugal, expanding its team and quadrupling monthly revenue.

The UK government today announced the launch of a new strategy to support the export of the nation’s cybersecurity technologies.

BNZ's 'Bank of You' ad, using personal names from TVNZ OnDemand accounts, sparks privacy debates, leading to a review of TVNZ's Privacy Policy.

Adobe's latest report highlights a significant gap between Australian marketers' self-perceptions and consumer expectations in digital advertising.

Facebook boosts user control over ad experience, allowing the filtering of unwanted ads and addressing use of ad blockers.

Facebook announced overnight that it will give users more freedom to control their advertising experience & take power away from desktop ad blockers.

Ads, Ads, and yes, more Ads as social networking site smashes financial expectations with over one million advertisers now on board.