Adtech (Advertising Technologies) stories - Page 10

Google is rolling out My Ad Center worldwide, allowing users to control the types of ads they see and block sensitive ads.

The company has bolstered its leadership team across the Southeast Asian region with the appointment of Daniel Loo as Regional Executive Creative Director.

Adtech company TrippleLift has hired James Evans as Chief Privacy Officer and VP of Legal to oversee the company's privacy strategy on a global scale.

Digital brand agency Bonsey Jaden appoints Marvin Duval as Head of Strategy to expand and bolster its leadership in the Asia-Pacific region.

Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.

The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.

Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.

According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.

Manuela Cadd joins Criteo as regional go-to-market director for ANZ. Criteo has expanded its team in the region due to identified market potential.

Criteo expands in Australia and New Zealand with the appointment of Manuela Cadd as regional go-to-market director, adding to its growing team.

Smith Brothers Media (SBM) has won multiple awards at the international Horizon Interactive Awards for their video, advertising, and website design projects.

Online advertising is full of complicated jargon that sometimes need a bit of an explanation. Here's our guide to help those in need.

TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.

The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.

Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.

Carousell Media Group launches reCommerce programmatic buying platform to challenge Facebook and Google's dominance in advertising.

Snowflake has launched Media Data Cloud, allowing businesses to unlock data for identity, insights, activation and measurement in the advertising industry.

Twitter tests new ad format, inserting ads under tweet replies, offering more opportunities for businesses and more ad saturation for users.