iion releases new adtech offering for the gaming space
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
Forrester: Investment in CDPs continuing to increase
Marketers in APAC are navigating a brand new world when it comes to CDPs, according to new research from Forrester.
Wellington adtech firm Postr goes global
A Wellington adtech startup has managed to snag contracts with three international telecommunications firms – and it’s all down to an innovative take on how consumers unlock their phones.
Marketers need to catch up with changes in media consumption trends – Adobe
An Adobe Digital Insights report found that 78% of brands underinvest on smartphone advertising.