Adobe Experience Cloud stories

Adobe Express with Firefly integration now commercially available
This month
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enterprise software
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adobe experience cloud
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digital media
Adobe Express is the AI-first, all-in-one creativity app that makes it fast, easy and fun for any user to design and share standout content.

Adobe unveils new end-to-end enterprise solution GenStudio
This month
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workflow automation
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enterprise software
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content creation
Adobe GenStudio combines content ideation, creation, production and activation with generative AI in a simple-to-use interface.

Adobe leverages generative AI with latest Experience Cloud announcements
Tue, 13th Jun 2023
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adobe
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branding
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adobe experience cloud
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

General Motors to utilise Adobe's Experience Cloud
Fri, 24th Mar 2023
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cdp
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adobe
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general motors
General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.

Adobe brings generative AI capabilities to its Experience Cloud
Fri, 24th Mar 2023
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ai
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innovation
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adobe
Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.

Adobe announces new Product Analytics in Experience Cloud
Fri, 24th Mar 2023
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data analytics
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adobe
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adobe experience cloud
The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.

Adobe unveils world’s first content supply chain solution
Thu, 23rd Mar 2023
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workflow automation
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cx
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adobe
Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.

Techcombank partners with Adobe to hyper-personalize banking
Fri, 25th Nov 2022
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digital transformation
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partner programmes
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cloud banking solutions
Techcombank's partnership with Adobe will make it the first bank in Vietnam to deliver hyper-personalized banking experiences to customers in real-time.

Adobe Express reaches over 43 million students and teachers
Wed, 19th Oct 2022
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microsoft
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cloud services
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edutech
Leading the world by making Express available for free to K-12 users, and the creative application is now a preferred choice for many students and educational organisations.

Adobe unveils Real-Time Customer Data Platform improvements
Thu, 17th Mar 2022
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crm
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bi
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big data
Adobe has announced improvements to its CDP, which include a range of capabilities that will allow businesses to maximise the value of their customer data.

Adobe expands Experience Platform with Segment Match
Thu, 17th Mar 2022
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martech
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creative technologies
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cdp
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.

Adobe’s Experience Cloud tools offer benefits for retailers
Thu, 10th Feb 2022
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martech
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digital transformation
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commerce systems
Software company Adobe has announced the release of new features that will offer benefits to retailers, including enhanced personalisation.

Adobe rolls out B2B focused enhancements and updates
Wed, 20th Oct 2021
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crm
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cx
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martech
Adobe has announced new B2B-focused innovations for Adobe Experience Cloud, designed to empower B2B brands to create long-term relationships and deliver impactful customer experiences.

Adobe bolsters Experience Cloud with personalisation capabilities for retailers
Mon, 5th Jul 2021
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crm
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cx
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martech
“Scaling personalised experiences in a world where customers have control over how brands use their data, is the next big thing for marketers in any business to tackle."

How 7 Eleven responded to COVID-19 using technology
Wed, 28th Apr 2021
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contact centre
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project management
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martech
A fascinating look at six key innovations that have driven success at 7 Eleven Australia.

In brief: The top announcements from Adobe Summit 2021
Wed, 28th Apr 2021
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crm
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cx
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martech
“The pandemic has shown that brands that put a laser focus on customer experience management come out in front," says Adobe's Anil Chakravarthy.

Adobe Experience Platform launches in Australia and New Zealand
Tue, 11th Feb 2020
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cloud services
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microsoft
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public cloud
Adobe’s Experience Platform will now be faster and more reliable for customers across Australia and New Zealand, and it's all thanks to its new base on a local Microsoft data centre.

Interview: Adobe creative director on the future of design-led business
Fri, 17th Jan 2020
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crm
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cx
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martech
Adam Morgan has literally written the book on why pursuing better design makes concrete business sense.

Adobe announces availability of Adobe Experience Manager-as-a-Cloud service
Tue, 14th Jan 2020
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crm
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saas
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cx
Brands can onboard and access the application in minutes - and go live with dynamic and personalised content and experiences in weeks, not months, as is industry standard today.

Adobe Symposium unleashes innovations for the customer experience
Thu, 27th Jun 2019
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cx
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martech
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creative technologies
“Every company must transform and maniacally focus on the customer experience."

Adobe revamps Experience Cloud for retailers
Wed, 16th Jan 2019
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martech
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cx
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commerce systems
Adobe has revamped its Adobe Experience Cloud to offer customer experience management (CXM) capabilities that draw on AI and machine learning technology.

Adobe and WPP collaborate to scale content production and design
Tue, 16th Oct 2018
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digital transformation
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martech
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creative technologies
As brands continue their transitions into experience-driven businesses, they’ll increasingly look to their agency partners to help solve major challenges.

New open data initiative from Microsoft, Adobe & SAP
Tue, 25th Sep 2018
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cloud services
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microsoft
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public cloud
The three tech titans have made a major announcement reflecting their view of data inter-operability in the future.

How to use AI to optimise customer experiences
Wed, 12th Sep 2018
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cx
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martech
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creative technologies
“Personalisation must be at the core of every customer experience and if it isn’t, brands risk losing customer loyalty and business."