Account-based Marketing stories
SmartBear appoints Kristine Hunt to lead global growth
Last month
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saas
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martech
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hcm
Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.
Reltio & ZoomInfo integrate to boost sales insights
Wed, 13th Nov 2024
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martech
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cdp
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genai
Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.
Salesforce report highlights AI adoption & data challenges in Singapore
Tue, 11th Jun 2024
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martech
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personalisation
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cdp
Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.
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Calabrio Names Dillon Nugent as Chief Marketing Officer
Fri, 11th Aug 2023
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saas
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cx
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martech
Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.
Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences
Wed, 27th Mar 2019
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martech
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microsoft
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adobe
Adobe, Microsoft, and LinkedIn have partnered to accelerate account-based experiences through new marketing solution integrations.
Human rights groups call for speakers to boycott Salesforce conference
Wed, 12th Sep 2018
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data analytics
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martech
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cdp
A number of human rights groups are rallying for a number of major speakers to pull out of Salesforce’s upcoming Dreamforce conference.
Hot Trend for B2B Marketers: Account-Based Marketing
Tue, 10th May 2016
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data analytics
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martech
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planning
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.